I was very excited about this project as it was my first billboard to go up in Las Vegas. Come to think of it, it was my first billboard design ever. I worked on this L5 campaign from the very start and it was a very cool modern loft development project in Las Vegas. I kept everything as simple and clean as possible for a quick read and to reflect the architecture as well. It was great we were able to sell them on this custom board that broke the top edge of the billboard too. Not a bad way to break my billboard cherry haha!
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